If you're looking to hire a web designer, here are a few quick tips on what to look for.
First, what matters isn't so much about overall price, but
price-per-lead or price-per-closed-deal, or price-per-sale. What I
mean is you could have a website you created for free over the span of
a few months using online tools, and what you don't know is that it
might be costing you money each week, via lost business that a good
online storefront would help you capture. Imagine pouring water into a
sieve, then wondering why it won't collect - that's how some
entrepreneurs, business owners, and commissioned sales professionals
think about their website, then as a result, in the future, they shop
purely based on price - because their website has never really made
them money. A good website can capture, depending on your market,
sometimes hundreds of incoming leads per week which look like a "quick
quote request" or "can you help with X, Y, or Z" type questions -
inquiries for you to follow up on, add to your mass email marketing,
and add to your database. These are "buying signal" questions.
These days, a website isn't a brochure, it's a storefront. Just as you
wouldn't hire some high school student, or your sister in law's
cousin's dog's former owner who does websites on the side for
something as crucial as building your store, nor should you expect
that some casual relationship will necessarily produce good results
when building your storefront online.
Furthermore, even if the aesthetic work of a web designer you stumble upon
or happen to know might be good, this is exactly the same as if you
had a beautiful storefront in the middle of the sahara desert. Nobody
will come by, because they don't know it's there.
A better web designer knows that SEO (Search Engine Optimization) is
"baked into" a site, not some expensive "magic dust" you sprinkle on
the top. Google's job, will literally billions of dollars at stake, is
to help real world humans find a useful site that genuinely meets
their needs. Some magic dust, even if it works short term (in the case
of "black hat SEO"), will evaporate overnight when Google, Bing,
Yahoo, or YouTube change their search engine algorithm (i.e. their
"recipe" of who shows up on top).
Futhermore, all web traffic can be grouped into "push traffic" and
"pull traffic", and the tools needed to capitalize on each depend on
the traffic. In the case of "push traffic", i.e. paid advertising like
pay-per-click, TV ads, radio ads, banner ads - methods of pushing
people into your site, you'll need to use highly tuned "landing pages"
or "squeeze pages" designed for maximum lead capture as early as
possible into the selling cycle, so you can stay in touch with fully
automated timed autoresponder messages following up on interest.
"Pull Traffic" refers to attraction marketing, such as SEO pages,
on-site tools, and blogging. These methods are really about providing
real-world value in a keyword-centric way so Google and other search
engines have an incentive to push their traffic your way. A good web designer doesn't just make a site then leave it under lock and
key, they'll empower you to easily and quickly edit the website
yourself using a simple online control panel. The old days of online
maintenance meant waiting for a web designer, paying them, and hoping
it turned out right, weeks later and hundreds or thousands of dollars
later. These days, you'll just login from any connection, on any
computer (or phone with internet), make a quick change in minutes with
no waiting, and no expense. While you'll still need a great web
designer to deal with making things look great, help with graphics,
and optimize the content, a good web designer will help you let your
expertise shine and draw clients to you.
To access free videos including "The 3 Most Common Website Mistakes (&
How to Avoid Them!)", and get your free project estimate, SEO tools or
a free customized SEO report on your site, see videos about how to be
#1 in Google, and so much more, pop by http://SwiftWebDesigner.com.
With experts within the US and UK, programmers and SEO technicians in
India and Europe, our streamlined web designers can have you online in
a matter of days. Click over to http://SwiftWebDesigner.com now.
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